A well-designed landing page will draw the target audience and encourage a complete given goal- whether to make a purchase, sign up for a newsletter, or download your ebook. Landing pages are pages on the website that an online visitor lands on after clicking an ad or marketing campaign. Marketers list landing pages as one of the best tactics for lead generation. The most effective advertising campaign is incomplete without a great landing page. To make landing pages more successful is by using essential elements. The conversion rate will be low without these elements. To boost the effectiveness of your landing page 5 essential elements needed. 5 Essential elements of a winning landing page are Strong Headline, visual content, concise copy, great CTA, trust indicators
The first element among the five essential elements is a headline. The catchy headline wow your audience and hook them in so that they will continue to scroll and read more. When you fail to create a strong headline then you will lose your audience right away. To create a solid headline that explains what your unique value proposition is. keep the headline is simple and elaborate with your sub-headline. While creating your headline think about what makes your product great, and what makes it unique.
The second element among the five essential elements is visual content. After seeing the catchy heading the audience scroll into the main content, the content might be great, but the content doesn’t draw people in the way that quality visuals do. Great images are needed on a landing page that process visual information 60000 times faster than text.
By adding video content, It helps keep people on your landing page instead of going somewhere else. Most consumers find video helpful when they are deciding what to buy. Explaining your product or service in a short video can make a huge difference in your conversion rate on your landing page.
This is the most crucial element of a winning landing page. The copy needs to be clear and concise, then it’s the chance to elaborate more than when you create your headline. it’s important to make sure you are very clear when it comes to the features of your product or service. you can get away with less copy for simpler products. you can justify writing a little more for complex services or products.
The most important element of your landing page is a call to action(CTA). The main point on your landing page is to get someone to hit your call to action button. A major aspect of your landing page design is making sure your CTA is perfect.CTA can impact your conversion rate significantly.
To help put their mind at ease and also to encourage conversion is to include a variety of trust indicators. By including testimonials or reviews from previous customers of yours, this can work wonders for boosting conversions. It is necessary to make sure you are gathering testimonials from your current customers and utilize them smartly on your landing page, on your website, and on social media.