WhatsApp has 535M+ users in India, with near-100% open rates. For Kerala SMBs, it’s the most under-used growth channel.
The WhatsApp Business stack
- WhatsApp Business app — free, for businesses under 1,000 contacts
- WhatsApp Business API — paid, for broadcasts and automation
- Tools: AiSensy, WATI, Interakt
Campaigns that work
- Abandoned cart recovery (avg. 30% recovery rate)
- Order updates & delivery tracking
- Festive offers via opt-in broadcast lists
- Click-to-WhatsApp Meta Ads
What kills your account
Sending unsolicited broadcasts to people who didn’t opt in. Always collect a clear opt-in, and offer a 1-tap unsubscribe in every broadcast.
Ready to put this into practice?
Join our next batch and learn directly from working marketers running real campaigns in Kerala.