The 2026 Digital Marketing Syllabus
11 modules covering digital marketing foundations, channels, analytics and AI-assisted workflows. Get the detailed PDF after submitting the form.
- Module-by-module breakdown with hours
- Tools & platforms covered in each module
- Live project briefs & assignment list
- Certifications you'll earn (Google, Meta, HubSpot)
Free Syllabus PDF
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What's inside the 11 modules
From foundations to AI-assisted execution, portfolio work and career preparation.
Digital Marketing Foundations
Customer journeys, funnels, channel mix, brand positioning.
SEO — Technical, On-page & Off-page
Keyword research, schema, Core Web Vitals, link building.
Content & Copywriting
Long-form SEO content, ad copy, landing-page copy.
Social Media Marketing
Instagram, LinkedIn, YouTube — strategy & community.
Google Ads & Search Marketing
Search, Display, PMax and Shopping through guided campaign planning, tracking and optimisation exercises.
Meta Ads — Facebook & Instagram
Campaign structure, pixel, retargeting, creative testing.
E-commerce & D2C Marketing
Shopify, WooCommerce, marketplace ads, CRO basics.
Email & WhatsApp Marketing
Automation flows, broadcast campaigns, list growth.
AI for Marketers (2026 stack)
ChatGPT, Claude, Perplexity, Midjourney for daily workflows.
Analytics, GA4 & Reporting
Dashboards, attribution, Looker Studio reporting.
Freelancing & Career Launch
Resume, portfolio, client pitching, interview prep.
Detailed module outcomes
The PDF supplements this page. The main learning scope is available below so learners and search engines can understand the curriculum without downloading a file.
1. Digital marketing foundations
Understand customer journeys, objectives, funnels, channel selection, audiences, offers and the structure of a clear campaign brief.
2. SEO and local SEO
Cover search intent, keyword research, on-page optimisation, technical checks, schema, Core Web Vitals, local visibility, off-page work and reporting.
3. Content and copywriting
Plan useful content, create briefs, write search-focused articles, develop landing-page copy, improve calls to action and edit for clarity.
4. Social media marketing
Build content pillars, calendars, short-form video plans, community workflows and platform-specific measurement for Instagram, LinkedIn and YouTube.
5. Google Ads
Learn account and campaign structure, keyword planning, ad creation, landing-page alignment, bidding concepts, conversion tracking and reporting.
6. Meta Ads
Work through objectives, audiences, creative testing, campaign structure, pixel and event planning, retargeting, analysis and optimisation decisions.
7. E-commerce and D2C marketing
Connect product positioning, landing pages, catalogues, acquisition, conversion measurement, retention ideas and reporting for online stores.
8. Email and WhatsApp marketing
Plan permission-based lists, lead follow-up, broadcasts, simple automations, message sequences, tracking and suppression practices.
9. AI for marketers
Use AI for research, ideation, drafting, creative support, analysis and workflow automation while applying human review and quality controls.
10. Analytics and reporting
Cover GA4 events, UTM planning, Search Console, conversion measurement, Looker Studio dashboards and clear performance commentary.
11. Portfolio, freelancing and career launch
Organise selected work into case studies, improve the resume and LinkedIn profile, practise interviews, understand client discovery and prepare a practical next-step plan.
Choose how you want to study the syllabus
The core curriculum supports both learning modes. Compare the Kerala-wide program, live online classes and classroom training at Feroke.
Everything you'll find in the PDF
A full snapshot of the course before you enroll.
Ready to launch your digital marketing career?
Download the 2026 syllabus or book a free demo at our Calicut campus.