Performance Marketing Course in Calicut & Online
Build and analyse Google Ads, Meta Ads and YouTube campaign structures with tracking, optimisation and conversion-focused thinking.
Performance marketing course: at a glance
Build the planning, tracking and analytical skills used to run accountable paid-media campaigns across Google and Meta platforms.
The course is available through Calicut classroom and live online learning. Current duration, live-training hours, batch timings, teaching language, fees and payment details are confirmed by admissions before enrolment.
Learning modes
Live online and classroom at Feroke, Calicut.
Eligibility
Beginners and learners with related marketing experience.
Assessment
Practical tasks, trainer feedback and portfolio-oriented deliverables.
Current details
What you will learn
What the performance marketing course covers in depth
The curriculum connects concepts to decisions, implementation and measurement. Each topic is supported by practical work rather than a list of tools alone.
Campaign strategy
Translate a business objective into channel selection, audience assumptions, offer, landing-page requirements and a measurement plan.
Google Ads structure
Understand account organisation, keyword intent, campaign types, ads, assets, bidding concepts and search-term review.
Meta Ads structure
Work with objectives, audiences, creative formats, retargeting logic, testing plans and campaign analysis.
Tracking foundations
Plan GA4 events, Google Tag Manager implementation, pixels, conversion actions, UTMs and reporting checks.
Creative and landing pages
Connect audience insight, ad message, visual direction and landing-page experience to the campaign objective.
Optimisation and reporting
Review performance, diagnose problems, document changes and communicate results without relying on vanity metrics.
Tools covered
Practical projects
Projects and training method
Typical portfolio work can include: Google Ads campaign build, Meta Ads funnel plan, conversion-tracking specification and a performance report with optimisation recommendations.
Trainers first demonstrate the workflow, then learners complete a guided task, receive corrections and document selected work for a portfolio. Project examples should use anonymised, sample or permission-based business information.
Career relevance
This course supports preparation for Performance marketing, PPC, paid media, growth marketing and digital marketing roles with responsibility for acquisition and measurement.
Placement assistance may include resume, LinkedIn, portfolio and interview support. A specific job, employer, salary or placement timeline is not guaranteed.
Who should join
- ✓Aspiring performance marketers
- ✓E-commerce owners
- ✓Freelancers
- ✓Agency-bound marketers
Career roles
Certification and course completion
Weblinx may issue its practical completion certificate based on attendance, assignments and completed work. Third-party platform certifications are separate credentials governed by the relevant provider. Certification preparation does not imply an official partnership or guarantee that every external exam or voucher is included.
Compare the complete programs
This focused course can be studied as a specialisation. Learners seeking the complete curriculum can compare the main Kerala, online and Calicut programs.
Learn performance marketing with module-focused feedback
Rohit Menon supports this specialisation through Google Ads, Meta Ads, conversion tracking and campaign reporting. Learners receive guided implementation, assignment corrections and portfolio-oriented feedback.
View all trainer profilesFrequently Asked Questions
Looking for the full digital marketing course?
See the complete digital marketing course →Ready to launch your digital marketing career?
Download the 2026 syllabus or book a free demo at our Calicut campus.