Course

AI Digital Marketing Course in Calicut & Online

Use ChatGPT, AI workflows and automation to do better marketing — faster. Practical, prompt-led training for 2026.

Course overview

Ai digital marketing course: at a glance

Learn how AI supports research, content, advertising, analytics and automation without replacing strategic thinking or human quality control.

The course is available through Calicut classroom and live online learning. Current duration, live-training hours, batch timings, teaching language, fees and payment details are confirmed by admissions before enrolment.

Learning modes

Live online and classroom at Feroke, Calicut.

Eligibility

Beginners and learners with related marketing experience.

Assessment

Practical tasks, trainer feedback and portfolio-oriented deliverables.

What you will learn

  • Prompt engineering for marketers
  • AI for SEO research & content
  • AI for ad creatives & copy
  • Automation with Zapier & Make
  • WhatsApp & email automation
  • AI analytics workflows
  • Building custom GPTs
  • AI policy & quality control
  • Detailed curriculum

    What the AI digital marketing course covers in depth

    The curriculum connects concepts to decisions, implementation and measurement. Each topic is supported by practical work rather than a list of tools alone.

    AI research and planning

    Use structured prompts to explore audiences, competitors, keywords, offers and campaign angles. Learn how to verify outputs before using them.

    AI-assisted content systems

    Create briefs, outlines, drafts, repurposing workflows and editing checklists for SEO, social media and landing pages.

    Advertising creative support

    Develop variations for hooks, copy, visual directions and testing plans while keeping brand and compliance checks in the process.

    Automation workflows

    Map repeatable marketing tasks and build simple workflows for lead handling, reporting, content operations and follow-up.

    Analytics and interpretation

    Use AI to support data exploration, reporting commentary and insight generation without fabricating metrics or conclusions.

    Governance and quality

    Apply privacy, factual review, brand consistency, human approval and documentation to AI-supported marketing work.

    Tools covered

    ChatGPT
    Claude
    Perplexity
    Gemini
    Canva AI
    Zapier
    Make
    Custom GPTs

    Practical projects

    AI SEO content workflow
    AI-driven ad creative kit
    WhatsApp automation flow
    Custom GPT for a niche

    Projects and training method

    Typical portfolio work can include: AI-assisted SEO workflow, campaign creative kit, marketing automation map and a documented prompt library with quality-control steps.

    Trainers first demonstrate the workflow, then learners complete a guided task, receive corrections and document selected work for a portfolio. Project examples should use anonymised, sample or permission-based business information.

    Career relevance

    This course supports preparation for AI marketing, marketing operations, content systems, automation support and digital marketing roles that increasingly require AI fluency.

    Placement assistance may include resume, LinkedIn, portfolio and interview support. A specific job, employer, salary or placement timeline is not guaranteed.

    Who should join

    • Marketers wanting to be AI-fluent
    • Freelancers serving SMBs
    • Founders & solopreneurs
    • Anyone doing repetitive marketing tasks

    Career roles

    AI Marketing Specialist
    Automation Specialist
    AI Content Lead
    Marketing Ops
    Freelance AI Marketer

    Certification and course completion

    Weblinx may issue its practical completion certificate based on attendance, assignments and completed work. Third-party platform certifications are separate credentials governed by the relevant provider. Certification preparation does not imply an official partnership or guarantee that every external exam or voucher is included.

    Compare the complete programs

    This focused course can be studied as a specialisation. Learners seeking the complete curriculum can compare the main Kerala, online and Calicut programs.

    Trainer guidance

    Learn AI digital marketing with module-focused feedback

    Rohit Menon supports this specialisation through paid media, tracking and AI-supported marketing workflows. Learners receive guided implementation, assignment corrections and portfolio-oriented feedback.

    View all trainer profiles

    Frequently Asked Questions

    Looking for the full digital marketing course?

    See the complete digital marketing course →
    Admissions enquiries open

    Ready to launch your digital marketing career?

    Download the 2026 syllabus or book a free demo at our Calicut campus.

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